Agri-Culture in the 21st Century: It's about Branding, Marketing & Publishing

And speaking of brands...
you can't be a cowboy and not love the songs and poetry of Red Steagall, named 2006 Poet Laureate of the State of Texas.

This verse excerpted from his poem titled "Ride for the Brand":

He said, "Son, a man's brand
Is his own special mark
That says this is mine,
Leave it alone.
You hire out to a man,
Ride for his brand
And protect it like it was your own.

Visit the Red Steagall website sometime and soak up his brand of agri-culture!

• Create a Branding Package

We create a family of logos and brand copy that illustrates your business, whether it's a new endeavor or a business that is updating its identity.

Additionally, with a branding package, we provide artwork for business cards, stationery (letterhead, notecards and envelope), multi-purpose stickers, and a listing of your PMS color palette for continuity with all artwork.

• Produce Collateral Materials

With your logo and brand copy, we will work with you to develop a printed marketing strategy for telling your story and getting the word out. Colorful and informative brochures that double as mailers are a useful tool for general information about the farm's activities, history and purpose. Rack cards may be an efficient way to distribute news about special events or farm tours. Newsletters can be developed for print, or you can opt for an online news distribution system.

We generate the designs for collateral materials and provide online proofs for your review and approval. We provide the finished artwork for print, monitor the printing process, and the final product is delivered to your door.

• Develop a Website

We have an award winning web developer team whose work is creative and whose design ability is versatile. Our first step in building a web for your farm is to listen to your ideas and plans. We come back to you with a master plan for creation of a site that has room to grow but matches your budget. The master plan is a result of our research of your competition, the demographics of your potential viewer...and our understanding of what you want to accomplish with a web presence.

Our sites are programmed in XHTML 1.0 Transitional web standards as defined by w3.org, CGI/Perl script, JAVA, JavaScript, CSS2 and custom graphics. We endeavor to make our work cross platform compatible and accessible to those whose computer experiences may be challenged.

In addition to web development, we provide hosting on our servers for $0 one-time setup fee and $20/month hosting fee. Included in hosting option is up to 10GB of disk space, unlimited POP accounts, unlimited email alias accounts, and website traffic stats. If you elect to host your site with us, your hosting is free from the date of executed agreement until the new site is complete.

• Build a Media Kit

With your logo and brand copy, we can work with you to produce advertising packages that can easily be distributed to community venues as required. Ads for general farm information or seasonal events can be developed in several formats and sizes, as well as in color or black/white.

Most advertising packages can be compressed for downloading from your website, making them readily available to publishers.